As a means of promoting a company’s products and services, decals are often overlooked as a marketing opportunity. For some industries, such as those offering service and repair, decals should not be considered optional as they put your contact information in front of existing customers where they are most likely to need it. This article presents information on decals and how to use them to effectively market your business.
Decals are printed adhesive stickers that typically identify and promote your company’s product, service, name and image. Though inexpensive to make, they are invaluable in putting your company information in front of customers. For example, consider a homeowner that needs to have his air conditioner serviced. If he’s anything like me, he knows there’s a closet that houses some heating and air conditioning components, and may be able to replace a filter, but that’s the extent of his ability. This equipment closet is the perfect place for a decal with the name and contact information for a heating and air conditioning contractor. As an alternative to looking in the yellow pages, the decal identifies a contractor presumably familiar with you and your air conditioning equipment.
As a marketing tool, decals are ideal for a number of reasons:
Decals are ideal for service oriented industries such as heating, air conditioning, plumbing, electrical, septic service, irrigation, well drilling, waste management, equipment sales and rentals, and many others. When budgeting considering a marketing plan for your company, non-profit, fund raising event or for donor recognition, consider the many advantages of decals.
Via Spectrum Signs
This article was written by Jennifer
Jennifer is the General Manager of Speedpro Signs Grande Prairie. Marketing is one of Jennifer's passions and in 2009 she became a Certified Duct Tape Marketing Consultant. Jennifer and her husband Dave have owned the Grande Prairie store since 2002 and have been recognized with numerous awards like Franchise of Year, Business of the Year and more.